Introduction to Digital Marketing


Digital marketing is basically the new generation marketing platform for every product or service using digital tools, especially on the Internet, but also involves display advertising, mobile phones, and any other digital medium. Digital marketing channels are systems depends on the internet that can make, increase, and convert product value from producer to the potential consumer by digital networks.


Search Engine Optimization / SEO Executive

Search Engine Optimization is a fascinating role to start with. It encourages fresher to begin their career. This position needs a person with a good hand on various social media and ways of building relationships digitally. A person needs to know various Google Webmaster tools perfectly. Search Engine Optimization manager can earn around three lakhs to four lakhs INR per annum.

Digital Marketing Manager

The Digital marketing manager is a very interesting job in a digital marketing career which requires 5 or more years of experience in the same field with a good amount of projects to prove your capability. This requires a lot of expert knowledge and the number of projects done will determine your capability of becoming a manager. The salary bracket can be expected between 15 to 20 lakhs INR per annum. As a digital marketing manager person should have to lead the digital marketing team.

Content Marketing Manager

Content marketing manager is a very interesting job where the person is required to have 3 to 5 years of experience and is responsible for marketing the content which includes handling the blog, managing guest blogs, e-book publications, managing emails, sales page copywriting and much more. Content writers who are freelancers report to these managers. They earn somewhere between 10-15 lakhs INR per annum.

Inbound Marketing Manager

This job profile is available in some organizations but not in all. Content Marketing is a strategy in inbound marketing where the position of the manager is to attract the customers by executing the content marketing strategy.

Social Media Marketing Expert

Social media marketing is an activity where the content is spread through various social media channels. The content marketer does this part but publishing the same in social media needs expertise and here comes the role of social media marketing expert. Such advertisements are paid, thus needs more precision. This profile needs expertise knowledge in various social media monitoring tools and social media channels like Facebook, Instagram, Twitter, Google plus and much more where new features are being added every day.



From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and changes as innovations in technology development.